WalMart Cuts Toy Prices Again

Does Walmart want the kids to have a Merry Christmas — or are they just trying to drive their competitors crazy? In the fight for Christmas dollars 2009 Walmart is getting nasty.

The behemoth retailer said it will reduce prices 20% to 30% on another 100 toys, including the Buzz Lightyear talking action figure and Rocky the Robot. These new prices will be available through Christmas, or while supplies last.

Previously Wal-Mart announced it will offer 100 toys for $10 during the holiday season.

The discounter is also lowering prices on other items like books and said it will roll-back prices on select items every week until Christmas.

As Wal-Mart continues to lower prices, rivals are following suit, launch something of a holiday-season price war.

In September Target reduced prices as much as 50% on popular toys and announced on Friday that it is expanding its free shipping offer. Now shoppers can get free shipping on 50% more items on the retailers Web site.

Amazon is offering a similar promotion when it comes to books, slashing prices on popular new hardcover releases.

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